Italy’s Trerè Innovation, Debuts First 100

MARBLEHEAD, Mass. — March 29, 2023 — Trerè Innovation, a global supplier of sustainable technical Italian apparel, footwear design and manufacturing from Asola, Italy, is launching the world's first line of 100-percent bio-based base layers in the U.S. using Biotech, natural and plant-based materials, resulting in petroleum-free sportswear reducing the footprint of the textile industry on the planet. UYN's high-performance Biotech base layers are manufactured in Pennsylvania and will arrive at select retailers and online fall 2023. Together, the base layers, footwear and socks are part of Unleash Your Nature (UYN, pronounced "win"), Trerè Innovation's first U.S. consumer brand being introduced now. UYN is scheduled to open its first store in Boston fall 2023.

"UYN is delivering the next generation of planet-friendly fabrics from responsibly harvested beech plants, castor oil seeds, kapok trees, eucalyptus trees and corn, among others using proprietary manufacturing processes at our in-house facilities; this is our clear point of difference," said Marco Redini, Trerè Innovation CEO. "AREAS, our academy for research and engineering, enables our designers to create the highest quality garments, footwear and accessories meeting the most stringent performance standards resulting in best-in-class quality. Our base layers are trusted by 9 respected ski teams around the globe. With these assets and our proven skilled expertise, we intend to replicate our global success in the U.S. because the timing is right."

Brand History

Trerè Innovation's CEO Marco Redini's father, Luigi Redini, founded the company in 1950, producing only stockings. Marco joined Trerè Innovation in 1984, jumpstarting years of unprecedented growth as the brand entered the sportswear market. After perfecting its approach to the bio-based manufacturing process, Trerè Innovation introduced Unleash Your Nature in 2018 in 27 countries including Austria, France, Germany, Italy and Switzerland. During his tenure, Mr. Redini has built a global network providing design and technical expertise and, today, manufactures products for iconic brands, including Christian Dior, Harley-Davidson, PUMA and Rossignol, among others. Together, Trerè Innovation and UYN have garnered numerous awards, including the 2022 ISPO Award, 2022 Red Dot Design Award and 2021 Design Intelligence Award (DIA).

Biotech

The technology behind UYN's Biotech base layer line originates from the brand's veteran designers and Trerè Innovation's Academy for Research and Engineering in Apparel and Sports (AREAS), its state of the art testing facility. The 38,000 sq. foot center has a climate wind tunnel, thermal mannequins, a rain room, a 3D body scanner and a sports medicine department.

UYN's unique biotech components include:

Footwear

UYN is the first brand to make footwear out of socks without seams and uses natural materials including: paper cotton, merino and yak wool, as well as bio-based materials including Natex and Ecolypt. The footwear is available now online https://uynsports.com/en_us and at select retailers.

U.S. Team

Entering as the head of sales, John Phaneuf has over 25 years of experience, previously having worked with adidas Terrex, Bern Helmets, Helly Hansen and Lacrosse Footwear. Phaneuf will work closely with E.J. Riordan, chief executive officer of TRE U.S., Elia Redini, executive manager at Trerè Innovation, who will focus on the U.S. market, and Sherry Davis, handling tactical sales.

"U.S. Consumers want to be outdoors and aligned with brands taking proactive actions to minimize the damage to the planet," continued Redini "UYN provides a clear alternative to the U.S. marketplace because of our advanced design and in-house manufacturing and our sustainability commitment in every facet of our business. We look forward to introducing U.S. consumers to the UYN family."

Posted: March 29, 2023

Source: Trerè Innovation